Unmet needs

Key Problems smallholder farmers are facing

Middlemen

Middlemen have positioned themselves to control the market by manipulating the price, limiting or blocking access to the market and preventing accurate competing pricing information to become available.

Underfinance

Smallholders are the most underfinanced due to the fact that there is little reliable information on farmers and it is not customer acquisition costs for rural customers are too high

Limited Opportunities

Smallholder farmers have limited opportunities to organize themselves, limiting their ability related to create economies of scale to become targets of community/partnership programs

Localized solution adapting global known analogues

Amazon

Amazon for Market Making

Uber

Uber for Transportation

eBay

eBay for Bidding

mPesa

mPesa for mobile money and micro financial services

SIMSOKO

Increased revenue generation for all actors

Our Value Proposition

We bring a platform that connects farmers and consumers directly to an open, reliable market with fair pricing

By creating direct linkages, identfying and executing the most cost effective and efficient transaction, and providing access to market
SimSoko provides a simultaneous increase in revenue for all actors

There are approxomately 19 million Smallholder farmers in Tanzania.

For this market, SimSoko aims to create an open market by directly linking value chain actors, as well as transforming this open market to a digital marketplace.

In addition, SimSoko digital marketplace aims to provide additional products and services including:

  • Credit
  • Financing
  • Knowledgeshare
  • Technical Assistance
  • Data and Analytics
  • Insights

Our Journey

Feasibility Stage

SimSoko made as a market entrant using various market scenarios to identify challenges and opportunities

Pilot

Commencing Jan 2021; MoU with medium size farm to provide network linkages to input suppliers, logistics and market.

Technology

Development of an integrated USSD platform that allows buyers and sellers to transaction on 3 products.

A local market solution with Global Reach and Replicability.

'Every once in a while, a new technology, an old problem and a big idea turn into innovation’ – Dean Kamen

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