Key Problems smallholder farmers are facing
Middlemen have positioned themselves to control the market by manipulating the price, limiting or blocking access to the market and preventing accurate competing pricing information to become available.
Smallholders are the most underfinanced due to the fact that there is little reliable information on farmers and it is not customer acquisition costs for rural customers are too high
Smallholder farmers have limited opportunities to organize themselves, limiting their ability related to create economies of scale to become targets of community/partnership programs
Amazon for Market Making
Uber for Transportation
eBay for Bidding
mPesa for mobile money and micro financial services
Increased revenue generation for all actors
By creating direct linkages, identfying and executing
the most cost effective and efficient transaction, and
providing access to market
SimSoko provides a simultaneous increase in revenue
for all actors
SimSoko made as a market entrant using various market scenarios to identify challenges and opportunities
Commencing Jan 2021; MoU with medium size farm to provide network linkages to input suppliers, logistics and market.
Development of an integrated USSD platform that allows buyers and sellers to transaction on 3 products.
'Every once in a while, a new technology, an old problem and a big idea turn into innovation’ – Dean Kamen
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